|Blogs filed under the category - Email|
Internet Marketing Gold
Filed under: Marketing Email Tags: Email+List Emails
This blog entry is one of a series of tips provided by MyArtClub.Com to assist artists get the most from their Internet Marketing efforts.
How is your artist's email list? Do you have one? If the answer is no, then you need to start one today. In this report we will discuss how to build, manage and use email lists to your best advantage, using email tools available on websites from MyArtClub.Com.
How do you collect and build an email list?
The first obvious source is from the people who contact you by email - add them to your email list. But where else? If you are showing your art at an exhibition, provide a column in your guest book for an email address. Put a sign behind the guest book inviting people to add their name and email address. Indicate that in return you will send them an email when you have new works available for them to see on your website.
Segment your email list so you can send really effective targeted messages. Do this by create several email lists. For example, create one for your family and friends. Create one for your list of galleries you want to interest in your work. Create one for your customers and prospective customers. Create one for those who are interested in your blog entries. Create one for your press releases. Many members of your email list may reside in multiple lists, it is important to maintain and use the lists.
How often should you send emailsto your email list? If you are generating new content on a regular basis (such as Robert Genn's biweekly letter from the Painter's Keys) then you can send out an email to your email list as often as you generate this new content. If you create new art and have moved it to your website, then you can create an email to inform your email list of your new content. Think about send one email announcing your several works of art rather than a separate email for each work of art that you add. If you are using a blog to create content on the internet, send an email to those who would be interested. When sending out your email, be sure to select the appropriate list to receive the message.
A word on spam. You should be cautious about how often you send out an email to your list. If you send emails every day or every week, people may decide that you are generating too much traffic in their in-box. Email providers may decide that you are junk mail and your email may be consigned to the junk mail folder.
The email you send out to people should offer an opt-out option. In other words, if they no longer wish to be part of your email list, they should have the option to unsubscribe from your list. MyArtClub.Com services auto-generate this opt out message, making you look very professional!
Send the email to each person individually or send it to yourself and blind carbon copy (BCC) everyone else. Do this for two reasons. First, no one wants to feel that they are getting an email where they are 1 of 200 on a list. Getting an email where they are not in a huge list feels like it is more personal. Second, if you are sending your whole email list in the TO: or CC: line, then you are sharing your email list with everyone else on your list. You may find your list becomes someone else's list! You're giving away your gold!
If you use MyArtClub.Com email tool to send your notes, this service automatically ensures that the Send To field contains only one name per email.
If you have questions or comments, please contact us at [email protected]
or click on the link to reply to this blog entry. read more ...
Posted by Art Marketer at 01:21
Increase your website 'Hits'
Filed under: Marketing Email Recommendations Tags: Website Traffic Business+Cards Promoting Emails Email+List
There are lots of easy ways to increase your traffic and build your customer base.
Your own traffic building efforts will guarantee a huge difference to your site visits. Here are 6 top ways:
Add more artwork. Most artists with more hits have more art on line. If you have unused art space on your website, fill it up, and enjoy more traffic. If you are not sure what to do, especially newer artists please don't hesitate to email the [email protected]
for assistance. You can add more art at any time, and even add more art spaces as needed.
Keep your art work current. Active artists change some of their images and information at least every couple months. It does not take long to keep your content up to date and the payoff is great. Visitors will return often to your site for more when they find it is changing!
Invite your fans to see your work on line This is one of the key ways to increase your traffic, especially to easily keep in touch with your customers. After you load or reload an art work, use our "Notify Fans" feature to send an email with your personal comments and a direct link to the art image just loaded. Got some news you want to share? Let your network know!
Update your mailing list. Your customer and network list is gold for you. If you send out emails (the fastest and least cost way to keep in touch) you need to keep your email list current. Load up your email list to your website by logging in to your site then click on "Market your artist site", then click on "Maintain your mailing list information." You can load up your email addresses either one at a time or in bulk. Contact us if you need any help.
Use your web address. Three ideas for showing your website address (shown on your webpage, i.e. www.MyArtClub.Com/Joe.Smith): 1) at the bottom of all correspondence and email, 2) on all pamphlets or business cards and 3) on any listing of you as an artist, or art group.
List your web page with search engines and directories. Listing your website and art work can increase your traffic especially for new customers. MyArtClub.Com has links on line to several free search engines and directories sources. Click on our "Links" page which is found from the main MyArtClub.Com page, on the right hand column under "Resources".
This article first appeared in the My Art News Letter #12
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Posted by Art Marketer at 01:20
Why and how Artists use Facebook and Twitter
Filed under: Marketing Email Tags: Blogging Emails Facebook Twitter
Artists do art marketing on Facebook and Twitter because customers are there.
Facebook statistics shows today 800 million active users of which over 50% active on any given day. As of June 2011, users on Twitter are now averaging 200 million tweets per day. Click here to see wonderful detail on 2010 Facebook and Twitter user statistics and demographics.
Your customers can easily interact with your posts on Facebook and twitter so you are more likely to get a reaction, to engage with them. Clients often post encouraging comments, and better still these comments can be seen by others.
Even more powerful is sharing on Facebook and re-tweeting on Twitter. What happens is the person on your list is so engaged by your post that they share or re-tweet your post to let their own list of people see your post, usually with their own introductory remarks.
Do a little calculation: since the average person has 130 contacts on Facebook, your message can go quite far with just a few of your friends sharing your posting. If say 5% were to share your posting, you could be seen by almost 1,000 people!
As with any form of advertising, you do need repetition - not by sending the same thing over and over - but by sending out new content again and again. You must not raise this to the level of annoyance. For best results, try to not always focus on yourself, or sound to sound too overtly commercial. Think of posts to Facebook like having a conversation at a party. You would be left alone if all you talked about was yourself and your business. Share what you enjoy and what you think others would enjoy
I have found some great tips are available for how to increase your engagement factor for your posts. The more you are shared, the more you can be seen. Here are a couple excellent examples:
First, consider these great Twitter tips and Blog, Facebook and Twitter sharing ideas to improve your chances of more exposure when you write. This list is invaluable, providing insights into what works and what does not for your posts to be shared by others
Second, think about our content. Artists have an advantage when it comes to creating content, as you have lots of original images, which is always a plus in any posting. And your readers want to know all about your creative genius! The MyArtClub.Com art marketing customer survey Canadian Fine Art Market Report found that 48% of fine art customers buy from artists they know, and that 58% want to buy directly to get to know the about you as an artist, and your art.
Content is marketing, and marketing is all about stories. If you are stuck what to write about, this link to 6 Ways to Tell a Story With Your Content to help get you going.
To save time for artists and keep all this promotional effort from being repetitive work, MyArtClub.Com has just launched a novel approach on MyArtClub.Com artists websites. Artists can now post art work to their website, and at the same time with very little added work promote the art by email, Facebook, and or Twitter as they choose. Click here for more Facebook or Twitter details.
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Posted by Art Marketer at 09:41
|The Marketing Team at MyArtClub.Com publishes a variety of marketing tips for more effective Internet Marketing here.
Please click here for MyArtClub.Com blog dedicated to technical information to help artists with tips and tricks and advised them on new features and functionality.
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